Kroc Institute report launch campaigns
Translating complex policy and research into accessible, public-facing materials to advance global peace initiatives.
Context
The Kroc Institute for Peace & Justice publishes globally recognized research on women-led peacebuilding through its Women Waging Peace and Women PeaceMakers programs.
For the 2025 report cycle, they needed a cohesive, cross-platform campaign to translate dense, multi-author research into accessible, compelling materials for policymakers, practitioners, and global audiences.
Strategy
- Translate complex, multi-author research into clear, audience-facing narratives.
- Develop a unified visual system that could scale across reports, summaries, presentations, and social media.
- Prioritize accessibility and visual impact across formats.
- Expand and deepen Kroc's branding across diverse content types.
Tactics
- Design a full suite of campaign assets, including report layouts, executive summaries, one-pagers, slide decks, and social graphics.
- Refine report content for accessibility, consistent tone, and citational uniformity.
- Translate key findings into visual frameworks, including infographics, social media graphics, and presentation slide-decks.
outcome
A cohesive, multi-platform report launch campaign that transformed complex global research into accessible, visually engaging materials.
The campaign enabled the Institute to communicate key findings more effectively across audiences, from policymakers to practitioners, while maintaining the integrity of the original research.