Region 16 Dept. of Education Reports
Turning communications data into clear, credible reporting that demonstrates impact
Context
As part of federal reporting requirements, Region 16 Comprehensive Center produces quarterly progress reports that document performance across its service plan.
For Pillar 2: Continuous Communications, the challenge was ensuring engagement data clearly translated into meaningful, outcome-driven reporting.
Strategy
- Audit communications performance across channels to surface strengths, gaps, and opportunities.
- Translate engagement data into actionable insights that inform dissemination strategy.
- Align communications metrics with reporting requirements and intended outcomes.
- Synthesize data into clear, outcome-driven narrative that demonstrates impact.
Tactics
- Analyze email, web, and social performance trends to identify growth and engagement patterns.
- Establish clear connections between communications activity, performance metrics, and reported outcomes.
- Execute data-informed shifts toward LinkedIn-led outreach, optimizing content for platform behavior and caption truncation.
- Align metrics with reporting requirements to clearly demonstrate progress and impact.
- Translate analytics into concise, outcome-driven narrative.
outcome
A more cohesive, data-driven report that clearly demonstrates progress, strengthens credibility, and connects communications efforts to measurable impact.
Insights from the analysis directly informed strategy, including a shift toward LinkedIn as a primary dissemination channel. By tailoring content to platform-specific audiences and encouraging internal amplification, engagement outperformed previous efforts significantly and helped position R16CC as a trusted, visible resource.
Client
Alaska Department of Education & Early Development
My Roles
Directing, videography, storyboarding, editing, graphics, and post-production
Context
For years, Alaska ranked near or at the bottom among all states on national reading assessments, leading the Alaska State Board of Education to adopt Alaska’s Education Challenge in 2017, prioritizing early literacy to close opportunity gaps and improve student outcomes.
The Alaska Department of Education & Early Development launched a series of initiatives to equip educators with evidence-based literacy tools, including the Alaska Reads Act, annual Science of Reading Symposia, virtual and in-person professional development, and printed resources backed by the Science of Reading.
Though the 2024 symposium marked only the end of the first year of implementation, educators were already talking about their students' significant gains in reading.
Deliverables
I created a documentary-style video that captures the momentum of the Reads Act's first three years; informs parents, school boards, and community members of state literacy initiatives and developments; and compels state lawmakers to continue supporting these efforts.
I served as director/videographer for all interviews and b-roll, created the storyboard, edited and implemented post-production, and wrote and designed all graphics for this video. The video will be shown at future reading symposia, on the state senate floor, and at school board and PTA gatherings around the state.
